Vapid vainglorious video – The Machine Planet

Dante Stella pokes accurate fun at videos about still photography.

Or check out their stylish walking around, contemplating… stuff while wearing messenger bags. Sir, we all know that’s a camera bag and that it will crush the life out of even the most carefully basted sportcoat shoulders. A gentleman would never carry anything larger and cruder than a Contax T, which slips handily into the pocket of any pocket of any piece of clothing.

Many of these videos look like unpaid promotions for purveyors of peripheral photographic gear. On some videos, you can ascertain that every manufactured good in the scene has a name and a manufacturer. Please, do tell where I can buy another $70 nylon strap that looks like something cut out of the restraint system of a passenger car.

Video and/or audio instead of, rather than in addition to, written text wastes a lot of opportunities.

The lack of information density is not just a feature of photography videos; it is also feature of almost any technical video about anything. If the solution for cleaning something is vinegar or ammonia or something else, there is no need to package a very simple idea in a very elaborate video. If the key thing in touching up car paint is selective 3000-grit sanding and progressive application of thin layers of paint with more wet sanding, well, that’s easy to say. Omegas are almost as good as Rolexes. An Acura is not as fly as a Bentley. Follow me for more recipes.

I’m convinced that the “pivot to video” continues to be a colossal waste of everyone other than Google’s time.